We get you more,
Stop spinning your wheels, chasing sales with marketing tactics that produce little results. There are proven ways to build profitable marketing programs that generate sales with very little effort on your end.
Here's the way we see it: marketing programs that are sustainable, smarter and more predictable are far more appealing to top executives when tactics drive qualified leads for your business.
How to create more customers with Inbound Marketing?
Accept that the customer’s life starts well before you close the sale.
Customers, especially those in B2B, spend a significant amount researching before they realize they need to solve a problem. This means they are trying to understand their problems intimately well before they contact you.
During this phase, a good inbound marketing strategy aims to educate and diagnose the customer using the latest inbound marketing tactics, which can include SEO, social media, or blogging. The point is that you should be present during the research phase of the customer’s buying process. This is what will allow you to sell when they’re ready to solve their problem.
What should you do to generate more sales with Inbound Marketing?
Build buyer personas.
Buyer personas bring you closer to those who have bought something from you. Outline what their buying habits are and what characteristics show you're a good fit for them. Similar to identifying your target audience, your buyer personas will help you think like your best buyers in everything you do.
Know your customer’s pain points.
By understanding your customer’s pain points, you’ll be able to adjust your service or product offering to solve their problems and meet their needs. Sometimes, customers don’t even know they have a problem, so your job here is to be very familiar with them in order to diagnose customers when they suffer from denial.
Speak to their pain points.
Sending messages to your customers in places where you know they are looking for a solution is at the heart of inbound marketing. As long as you can articulate how you solve the most critical pain points, you will get a qualified lead.
Don’t sell, advise on what steps to take.
Make sure that your calls to action (CTAs) are strategically placed throughout all of your marketing communications. Think about what you’d like for them to do next, in your mission to help solve their problems NOT sell. The sale will eventually come when they’re ready.